50 men’s brands, save your mall, “not hot”

introduction

China Merchants Signs: 50 men’s clothing brands.

50个男装品牌,拯救你商场里“不温不火”的男装部

Source | Commercial Real Estate Cloud

01

2017 Men’s Brand List TOP50

The 2017 Mall pays attention to the men’s brand list TOP50, fashion casual wear is in the first place, and there are 14 business clothes, and the tide cards have listed in the list, and there are 3 designers, brand collection shops, 2 Home; Chinese brand accounts for 30.

There are 13 new brands, including 4 tidal cards, 4 fashion casual wear, 2 designer brands, 2 brand collection stores and 1 business installation.

(Emerging Brand Definition: Brand, which entered the Mainland Mall in China in the past three years)

02

50个男装品牌,拯救你商场里“不温不火”的男装部

2017 male clothing list TOP50

Overall summary and trend analysis

With the improvement of overall income and the changes in demographic structure, the domestic men’s clothing market has developed rapidly, according to public statistics, 2018 Chinese men’s retail market is expected to exceed 1.02 trillion yuan, and the style is young, process quality, marketing diversification, etc. It is the industry’s general trend.

50个男装品牌,拯救你商场里“不温不火”的男装部

Bamboo

Tide card, the rise of the designer brand, men’s design tend to designer style

50个男装品牌,拯救你商场里“不温不火”的男装部

Consumers have a stylized and personalized awakening of men, let the tide names of strong designers, designer brands from the mainstream, fashion casual wear and business wear also try to produce the tide card, the designer brand joint, such as [Taiping Bird Men’s] In 2017, I launched a special joint series of Peacebird Men X snoopy.

Go fast fashion, brand more attention, product quality

50个男装品牌,拯救你商场里“不温不火”的男装部

With the development of the new consumption era, more and more customers began to pursue the texture of the fabric and the process of garment, and the domestic and foreign men’s brands have made “upgrade” strategies for the Chinese market, typical brands such as [Corneliani], their domestic custom service needs Completed production in Italy, the transaction time needs to be nearly 50 days.

Mature brand layout ecosystem, segment strategy seizure young group

Clothing Group builds a brand ecological circle, expands business in various segmentation, and pushes the young strategy, focusing on unique, design, cultural magnetic fields, etc., such as the seven Wolf Group to create multi-brand layout, new Tide brand style fashion casual wear [16EME NORD].

The form of joint, flash, crossover, etc., the brand marketing method is endless

After 90,00, one generation received the baptism of the market economy, globalization, and the Internet process on the consumption concept. It has become the main force of the driving consumption market, and the marketing strategies of most brands are designed. Such as [Trendiano], [Sensu Sen “,” cross-border flash “is the characteristics of this group of bold taste.

Fashion casual dress

Clothing Group layout segment, fashion casual packaging is obvious

50个男装品牌,拯救你商场里“不温不火”的男装部

Note: This list is * the year to enter the mainland of China and Hong Kong, Macao and Taiwan brands, with “new” means that the brand has entered the Chinese Mainland Shopping Center (below)

Top50, 22 fashion casual wear brands, 14 of whom are Chinese brands. Overall, presenting the following development characteristics:

■ Continuous fine, fashion casual wear presents a diverse design style, has born many designers, tidal men’s brand, typical brands like the [sketch], fashion Tang suit brand [Huade], etc.

■ Apparel Group focuses on brand ecosystems in the development strategy, expands business in various segment, such as [YATLAS] as the light luxury brand of Chinese Zhe Group, enrich the group’s product line.

■ TOP50 mature fashion leisure brands accounted for nearly 80%, “transformation”, “upgrade”, “innovation” is its keyword, and use innovative product design, rich consumer scene, divergent marketing method, etc., such as [Fairwhale] Comprehensive upgrade brand, cool concept shop landing Shenzhen Vientiane Tiandi; [Sensu Sen “] New Life Store, use flash activities to promote sales.

■ The fashion leisure brands on the list basically complete the national layout, the average number of stores exceeds 200, of which [selected] [Taiping Bird Men’s] [GXG] and [Fairwhale] have been opened to more than 1,000.

[Trendiano]

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Founded in 2010, the Hergi Group also has women’s brand Ochirly, Five Plus, etc., recently officially announced IPO.

Trendiano settled in Chaoyang Joy City, Guangzhou Tai Guhui, Chengdu IFS and other benchmall shopping centers, currently nearly 200 stores, 2017 sales of 473 million yuan in 2017.

In the design, Trendiano is the starting point in the British tide, and it is a popular version of the Asian male exclusive slim, and the guest is positioned as 25-35 years old. It also combines elements such as fun, fashion and environmental protection, organizing activities such as “Hualieth Festival”, “Inhal Exhibition”, and enhances brand potential energy.

In 2018, the brand planned more than 20 in the first and third tier city.

Image Source / Vogue Fashion Network

[Trek & Travel]

50个男装品牌,拯救你商场里“不温不火”的男装部

Founded in 1964 German brand, dedicated to the creation of costumes in the business administration, urban leisure to outdoor sports, meeting the costumes under multi-scenes of elites. Watching the craftsmanship, the material is excellent is a highlight of it, but this also carses the consumption upgrade trend.

50个男装品牌,拯救你商场里“不温不火”的男装部

In 2017, Trek & Travel China’s first flagship store appeared in Shanghai Vientiane City. The living room space, wool carpet and retro sofa in its store were reflected in the exquisite exquisiteness of German life.

In the future, the brand will continue to expand in the Chinese market, and 30 planned stores in 2018.

50个男装品牌,拯救你商场里“不温不火”的男装部

Image source / win business network

50个男装品牌,拯救你商场里“不温不火”的男装部

[Sensu Sen]

The concept of “Sen Male” is pushed, and the city forest style is the design and artistic retro, trend gentleman clothing. At present, the main lifestyle store, the store has set the music area, the drinking area, experience area and other areas, and attract passengers through marketing methods such as “Senu Festival” and “Senfa”.

In terms of operational strategies, the sales and membership system underline online, through the community platform, offline experience platform, and CRM platform integrate users.

At present, the total number of stores has reached nearly 100, and the future location is preferably a two-tier city younger, fashionable, and lifestyle shopping mall.

Image Source / NSU Sen

[花 笙]

Fashion Tang, from e-commerce to entities, men’s brand. Founded in 2006, the lottery is positioned in the young people, dedicated to the promotion of Tang suit fashion, its LOGO, store door, and apparel design, etc., all from the easily.

Combining traditional crafts and fashion design methods, the brand has launched a series of “Beijing Opera × Avengers”, “Journey to the Three White Bone Summary”, and combines the Eastern Connotation and Hot Trends.

At the end of 2016, the first physical store in Zhengzhou was unveiled in Zhengzhou Dennis David, and the store took the reservation shopping model. At present, it is also stationed in Shanghai Shangjia Center, Changsha Po Fu International Square, in 2018, will be in the first and second-tier cities and Australia, etc., and accept the joining.

Image source / fashion Bazaar

50个男装品牌,拯救你商场里“不温不火”的男装部

Business dress

Borrowing “Celebrity Effect” drainage, light business customization, diversification

There are 14 business installations (5 domestic brands), almost all mature brands, overall, have a decision, design and young, personalized customization trends.

■ Business installation is privately customized, while meeting consumer personalization, quality, avoiding high inventory costs. Such as [Corneliani] [STEED & WALL] has custom business and tends to high-end development.

■ Business is a young transformation, in incorporation of exercise, trend, literature and art, extends the scope of the guest group, and its combination of business elements and fashion elements is popular, [EVE DE UOMO] [Cerruti 1881] and other brands Also add a spokesperson marketing, frequently spreading the mirror on the “Notice” of the celebrity, expanding the brand influence in the young group.

[EVE DE UOMO]

50个男装品牌,拯救你商场里“不温不火”的男装部

In the men’s clothing, it is found in 1994 and is affiliated to the Group. Implant Eastern cultural elements, integrating Chinese and Western manufacturing processes are characteristic, and they have taken Miaozhai as a scene of the product. It also integrates Chinese handicrafts and fashion households into advanced customization, and as a wedding of the actor Chen Sicheng as a decision brand.

Relying on the internationalization of the supply chain, the integration advantage of global design talents, I will build Beijing Qiaofangfangfang store as a designer brand collection shop, 300m2 space except for the text, and also brings together many international designers. Brand and Taiji Zen cultural products.

In 2018, I will be 35 national extensions, and the exclusive service of the main embroidery and customization.

Image Source / Brand Clothing Network

[CERRUTI 1881]

50个男装品牌,拯救你商场里“不温不火”的男装部

It is highly favored by domestic and foreign stars with high quality and exquisite fabrics. Proven streamlined design, Cerruti 1881 combines the manual tradition, British color matching and French crisis style, creating “The Cerruti Brothers” Men’s Business Package, “Cerruti 1881 Shapes” Asian series and other products, and also launched perfume, accessories, and Customized service.

At present, Cerruti 1881 has more than 100 domestic stores, all over the four-wire city, settled in Shenzhen Vientiane, Chengdu Ocean Taikulumi, Shanghai Henglong Square, etc., 2018 it will continue in the core business of major cities across the country Circle seeks to expand.

Image source / China Fashion Brand Network

[Corneliani]

Founded in the 1930s, it is famous for its unique tailoring and excellent crafts, mainly composed of garment and customization of two parts, and has rooms with rooms with custom clothing customers. It is different from the traditional “tailor-made, sample, cut sample, trial, complete” process, Corneliani’s tailor-made customization will customize the body data, transfer to Italy, and the finished product takes about 50 days.

After being acquired by the famous venture capital and management company InvestCorp, the brand will carry out overall revolution in 2018 and will accelerate the development of the Chinese market, including the opening of stores and e-commerce channels.

Image source / fashion business network

Tide card

Strongly, “Trend Center” grabbed shopping center

In 2017, the hot exploit of hip hop election shows the development of the tide card. In the 2017 Shopping Center, the Men’s Brand List is 45, and there are 55% in the same period in 2016.

■ China Hong Kong, Taiwan and foreign tidal developings are more mature, and there are 7 listings, of which American tidal names [Champion] landed in China in 2017, settled in Shenzhen Vientiane Tiandi, Xi’an Zhongda International Business Center and other high-quality business projects.

■ Star artists are passionate, and create exclusive brands to promote trend culture and circle powder, including [Juice], Wu Kequn, [Madness] Yu Wenle, [stage] Luo Zhixiang, etc.

■ On the tide card positioning “Trend Center”, the store is concentrated in the first line, the new first-tier city fashion landmark, the guest group is mainly the young people who love street culture, in which [D & X] and [Debrand] are higher.

[Evisu]

The high-end cowboy brand founded by Japanese designer Shanken Yingyan, Chen Guanxi’s first Asia Pacific spokesperson. The “M” word pattern with the pants is identified, and EVISU with ancient style began to explore the Chinese market since 2012. There are currently 130 stores, settled in Beijing Chaoyang Joy City, Shenzhen Vientiane Tiandi and other urban landmark projects.

It covers art exhibitions, cocktails and other technologies in Hong Kong, and the cocktail bar and other technologies; with the tidal card Champion to launch a collaboration; the end of the month, the brand departure EVISUKURO is born, 2018 will be big.

50个男装品牌,拯救你商场里“不温不火”的男装部

At present, EVISU uses half of the models of only half of the way, and 2018 plans to increase the number of stores in the mainland to 250.

50个男装品牌,拯救你商场里“不温不火”的男装部

Image Source / Gobs Design

[Champion]

There are 100 years of history of American sports tide cards, the mainland of the Mainland in 2017, Hangzhou Building Shopping City. Champion is known for exclusive patented horizontal weaving technology, high-tech materials, manufacturing, and innovative products, and domestic and foreign stars have worked “notice”.

50个男装品牌,拯救你商场里“不温不火”的男装部

As a symbol of high-altitude sportswear, Champion improves version tailoring in the Asian market, and cooperates with Supreme, Beams, Madnes.

50个男装品牌,拯救你商场里“不温不火”的男装部

In 2017, it opened 3 stores in Hangzhou, Xi’an, Shenzhen, which officially opened the market layout in China, and Hangzhou Yuanyang Leike Hong Kong, Harbin Songnangang Central Store will be unveiled.

Image source / yoho!

designer brand

The rise of local designers, with the help of sub-cultural power

The designer brand is on the list, including [Thom Browne] and domestic brands [sean by sean] [ziggy chen], it has high identification, can fully meet the new needs of consumers to show self-individuality, the development characteristics are as follows:

■ Commonly passionate about the design concept of Western classics, street elements, and domestic designers are more advised, such as [ziggy chen] is good at combining Chinese characteristics and minimalist concept.

■ Sub-user groups, with the power of the Asian culture, the growth of the designer’s personal IP requires more opportunities for cross-border business cooperation. The [Sean by Sean] on the list will hold the theme video in the United Da V “Black Cloud Dress”, appeals to express yourself with clothes.

■ Designer brand is low, need to systematize from brand cultivation, marketing, resource integration, etc.

Bamboo

Bamboo

Bamboo

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50个男装品牌,拯救你商场里“不温不火”的男装部

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[Ziggy chen]

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Chinese Xinrui Designer Chen Xiang’s personal is a male clothing brand. Chinese design style, using classic black gray, integrated different regions and era elements is the aesthetic concept of Ziggy Chen, and attracts a lot of literary people’s attention.

As a domestic designer brand, Ziggy Chen, a New Collection, which is a cross-boundary version of the Carto Buddha, and has created a “freehand movie” creative cabinet window.

At present, the brand has established more than 60 counters and stores in major cities across the country, of which Shanghai Xintiandi branch is a concept store integrating men’s clothing, women’s clothing and household goods in China.

Image Source / Sina Blog

Brand collection shop

Play to buy a hand, hatching mode to help the head brand

The competition of retail terminals is increasing, and the brand collection store has become a new force emergence. In TOP50, 2 brand collection stores, including designer brand collection shops [Magmode Names] and tidal binders [Yoho! Store].

■ Domestic men’s clothing stores generally take buyers, this model is conducive to the development of original design and personalized brands, as well as the cultivation of the small people’s consumption market. If the clothing business model of [Magmode Names] is composed of a designer brand, designer cooperation series and a three part of the contract.

■ Brand collection stores have incubation patterns, such as [Magmode Name] After completing financing, it has become a head brand of Mattitude, ARC ATELIER, and has become a head brand of the designer brand collection store.

■ In addition, brand collection stores have developed in the integrated trend center, such as Yoho! Not only integrates [Yoho! Store], which is not only integrated with integrated tide products, art exhibition, trend class, etc., also held YOHOOD global trend carnival, set off the market upsurge.

[YOHO! Store]

The floating center of the online underline is the year of the company, the company, the market, Yoho! The store is based on “Live In, Stay Cool”, with nearly 5,000m2, except for new retail of tide products, and a one-stop lifestyle experience such as art exhibition, Livehouse performance, trend classroom.

50个男装品牌,拯救你商场里“不温不火”的男装部

As the YOHO! “Media + Retail + Event” business model, YOHO! Store will hold more than 200 interactive communities every year. In October 2017, the first store appeared in Nanjing IST Ai Shangtian Shopping Center, and the turnover of the month was 4 million yuan.

In addition to Nanjing, YOHO! Store will also expand from Shanghai, Beijing, Chengdu and other lines, new first-tier cities, and plan to continue to upgrade according to urban spirit and project scale.

Image source / i black horse

03

2017 Men’s Brand List TOP50 Summary

Bamboo

50个男装品牌,拯救你商场里“不温不火”的男装部

13 new brands have been on the list, and the year increased by 43% year-on-year.

50个男装品牌,拯救你商场里“不温不火”的男装部

The men’s industry has accelerated. In this year’s men’s clothing list, the emerging brand accounts for 26%, which is the highest in recent years.

From the perspective of fine division, the emerging brands are mainly concentrated in the tide name, brand collection shop and designer brand, including [Debrand], [Seven Modern], [Magmode Name] and other brands among TOP20.

China’s brand accounts for 60%, and foreign brands are most favored in Italian brands.

In the men’s clothing list, 30 Chinese brands (including 6 Hong Kong, Taiwan brand), accounting for 60%, [Taiping Bird Men’s Dress], [Gxg], [Fairwhale], etc. 7 brands enter TOP10; foreign brand China, Italy, the United States, the British brand has 6, 4, 3, and the top three in the number of foreign brands.

Total 1,000 brand planning of the list, 40% of the brand will expand national

50个男装品牌,拯救你商场里“不温不火”的男装部

50 men’s clothing brands in this list, 2018 planned to expand the number of stores in total 1,000, including nearly 10 brands of propomics in more than 50.

With the sinking of retail channels, 40% of the TOP50 will expand nationwide, basically cover the three-four-tier cities that are better in the first and second lines and economic momentum.

Winner Data Center and the Hanbo Commercial Research Institute jointly released

List of list

Significance: Encourage brand to introduce new, monitor brand development trajectory, predict new trend of retail industries

50个男装品牌,拯救你商场里“不温不火”的男装部

Evaluation method: combined with the brand’s annual browsing data in the winner network database, the network hot word search data, the number of stores has entered the city level, the enrollment of the mission level, the brand expansion activity, brand innovation, and other dimensions. Comprehensive evaluation. The more the brand rankings, the stronger the brand’s comprehensive strength, the more you follow the shopping center

50个男装品牌,拯救你商场里“不温不火”的男装部

Data Acquisition Time: January-December 2017

Data support: Zhou Na, Lin Jiahong, Xie Yunfen

List evaluation: Xie Fei

Report writing: Lin Rongfeng

Professional support: Beijing Hanbo Business Research Institute

Professional support: Liu Cui

List total control: Huang Jing

Special Note

There is no listing of the list, except for our assessment standards, there may be the following reason: 1 did not upload brand information in the winner; 2 has been uploading brand information in winner online, but related data has not been updated for a long time Or the brand contact method is invalid, we can’t verify.

contact us

Special statement: Whether you are using the original reprint, or use the top 50 rankings of this list as a material to other articles, please note in your article – list release: commercial Real Estate Yunzhicin, data source: Winner Big Data Center. Thank you for your cooperation, the violation will be investigated.

Feedback: The information of the brand is collected in the winner business database and the Internet, if there is any change or leak, please contact us.

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Bamboo

Bamboo

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