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Millennium Bamboo Rhyme
It is about 35 kilometers from Xianju County in the west. It is on the banks of Yong’an Creek. Boss “) has been living in the water for 28 years.
28 years of Fanghua, the boss was born because of bamboo, with bamboo as a matchmaker, based on the construction of rural economic construction, entered the torrent of the era of the times. After thousands of sails, it has developed into a bamboo planting, processing, research and development, sales, and service. Industry enterprises. It has more than 20 series such as “Boss” brand of bamboo cutting board, bamboo chopsticks, bamboo sticks, bamboo sanitary ware, and bamboo tea sets. More than 1,000 varieties of products, the comprehensive strength and economic benefits of the enterprise are among the top in the industry.
Taking bamboo as the media, clarify the direction of industrial development
Chairman Zhang Min
Talking about the boss, he wants to talk about his founder Zhang Min. A “grassroots” businessman who touched the bamboo industry for dozens of years, a fast -moving farmer entrepreneur.
Zhang Min was born in the 1950s. Under the background of a special era, he had to carry his hoe to work, and to bear the burden of the family with hunger. But the more hard work, the more hard work. After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, the spring breeze of reform and opening up awakened Zhang Min’s enthusiasm for entrepreneurship. He had a business background of his ancestors.
In the early 1990s, the development of the development of Xianju’s crafts industry drove a group of people to get rich. This business opportunity prompted Zhang Min, who was still an individual household at the time. So he picked up the bag and ran the market. With more than ten years of entrepreneurial experience, he came to the reason. Only products that produce market demand can not be eliminated by the market. Market -oriented and market demand determines the success or failure of entrepreneurship. But before that, there must be market research, without a survey without a speech.
After more than half a year of market research and analysis, he aimed at the development of the bamboo industry. He saw that many crafts on the market are mostly foreign trade sales as the main channels. The raw materials are mainly wooden, iron, etc., and the imitation and replication speed is extremely fast. Due to the lack of independent research and development and independent innovation, it is easily eliminated in the market. Zhang Min, who was born with a good fight and thoughtful and thoughtful, decided to make a complete change. He chose to use Maogu as the raw material. Bamboo is a unique product of Jiangsu and Zhejiang, and the bamboo is made in three years, which can be renewed.
He just started, he started with a pair of bamboo chopsticks, and entered the market to explore the truth in the early days. Unexpectedly, the sales of the bamboo chopsticks market are unblocked, and the situation is good. Some customers even book the payment in advance. In just one or two years, a pair of chopsticks got the first bucket of gold to Zhang Min. For a while, he became famous in the industry, which made him daring. So he redefined the direction of enterprise development, carried out production and operation in a combination of work and trade, and established “Zhejiang Wendeong Industry and Trade Co., Ltd.” to establish the brand building direction with the “taste boss”, and the production of bamboo household goods as the production of bamboo household goods as the as its asset The main products, based on the development of the bamboo segmentation industry, began to start a business again in life.
For the decades of corporate development, Zhang Min’s decision -making is correct. The annual output of the “Boss” brand of bamboo home products has reached more than 80 million pieces, with an annual output value of about 120 million yuan. , France and major domestic shopping malls, supermarkets, and chain institutions have taken the lead in becoming the leader of dual -track marketing in the bamboo industry and foreign trade, and occupy a place in domestic and foreign markets. And Zhang Min undoubtedly became the earliest entrepreneur to enjoy the “dividend” in the industry. Enterprises have successively won 100 honorary titles such as national bamboo industry leading enterprises, provincial forestry leading enterprises, and provincial agricultural leading enterprises.
① Old factory area
② New plant area
Casting product quality benchmark
Precising work, lean refinement is the quality of the quality of the products of the boss, and it is also the original intention of Zhang Min’s entrepreneurial and establishment. From the local selection of the raw materials to the precise polishing of the product size, from the thickness of the bamboo fabric to the reuse of bamboo forest resources, from the details control to the standard formulation, the boss always takes the spirit of craftsmen as the rule, and continuously promotes product standards to file files. , Brand pick -up, quality file. In the context of no “national standards” and “industry standards”, take the lead in proposing and participating in the formulation of “national standards”. Now, in the vast trend of the “Made in Zhejiang” character label, the company’s leading products “bamboo cutting board” and “charcoal bamboo toothpick” have been formulated as the first grass unit as a standard to obtain the right to speak in the industry.
From the simplest bamboo chopsticks to the processing of “non -public bamboo board”; from the development board to the development of “healthy nano -bamboo board”, Zhang Min actively promotes new concepts and new ideas in terms of product innovation, equipment utilization, and resource integration. The application of crafts, new technologies, and new materials, fine work, ingenious development, and continuously developed independent brand products that meet the high -tech content of market demand and high value -added, setting the industry’s quality benchmark.
The company has been rated as “Zhejiang Agricultural Enterprise Science and Technology R & D Center, Zhejiang Small and Medium Enterprise Technology Center, Zhejiang Agricultural Science and Technology Enterprise, Taizhou -level Enterprise Technology Center, and Taizhou Municipal Independent Innovation Project Pilot Enterprise”.
Building industry trademark brands with bamboo metaphors
“It is better to eat without meat, and no bamboo.” At the beginning of the establishment, Zhang Min actively introduced the cultural elements of bamboo, implanted the theme concept of “Millennium Bamboo Charm”, and took the lead in implementing the brand strategy in the industry. Humanities have been well integrated.
After years of development, the company has successfully created leading products with brand value advantages such as “bamboo boards, bamboo chopsticks, and bamboo toothpicks”, and at the same time completed various trademark registrations such as bamboo rhymes “and other characters of the boss. There are 35 domestic and foreign trademark registration, with 25 invention patents, practical new types and appearance patents. The company has been awarded the honorary title of “China Well -known Trademark, Famous Trademark in Zhejiang Province, Famous Brand of Zhejiang Export, Zhejiang Trademark Brand Demonstration Enterprise” Essence
At present, the Boss has established a huge marketing network system composed of more than 50 dealers, more than 200 special dealers and designated dealers in China. Supermarket.
Bamboo rhymes are fragrant, helping rural economic construction
As a native and rustic township enterprises, unlike other companies, more than 95%of Zhang Min’s employees come from the surrounding rural areas. Farmers have become the main force of the business development of the boss enterprise and the owner of the enterprise. As a result, the company innovatively dispatches farming and enterprise production and rest. When farmers are busy, employees carry their hoe to work on the ground; during production, farmers punch cards to work, seem to be asymmetric, and two occupations are commonplace in the taste of the Lost Lost Division. The unique method of labor has become the rules of Taste’s many years.
In order to promote the cooperation of village enterprises, Zhang Min has set up a special agricultural development company, which specializes in the bayberry and other crops of the employees of the enterprise and the surrounding farmers. A big highlight of the business management of the boss.
Weishong Show Hall
“Enterprises are in towns and villages, and they must do something for farmers and do something for the development of rural economic economic development. This, the company’s talent continuously draws nutrition and strength, and continues to develop … “Zhang Min said with emotion.
For nearly thirty years, Zhang Min took his “taste boss” all the way, deeply cultivated the concept of “millennial bamboo rhyme” in the development and development of enterprises, with bamboo metaphysics, bamboo, and bamboo. In the face of the unpredictable market economy tide, even if there is stormy waves, I believe that it will also be able to survive flying boats and uniqueness.
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