At 8:00 pm on October 31, Jingdong 11.11 opened 4 hours in advance immediately ignited the enthusiasm of consumers. A large number of young people poured into the Jingdong home venue, snapped up the new products with a more powerful value, 10 minutes before the opening of the door, the new product turnover increased by 3.5 times year-on-year, the new brand business turnover increased by 4 times year-on-year. One person food kitchen utensils, designer furniture and other colorful products, high quality warm winter products continue to heat up, high-quality domestic products and international big big-name “sucking gold”, intimate one-stop service is strongly sought after, and the next door shop also felt from Jingdong 11.11 of the supermunitary force.
Comprehensively meet the Zextive demand
New design, rise of new functional categories
Under the new generation of consumption Zechnology, the enthusiasm of designing colorful, functional new products are designed to show strong explosive power. 10 minutes before opening the door, the skin of the skin care of the skin is 5 times higher than the year-on-year, and the popular brand Condon, the Arromic turnover is more than 5 times higher than the year. Designer’s furniture spending with inspirational smart medals increased by 100% year-on-year, among which new trendy designers such as Cabana have increased by 100% year-on-year; proud X Jingdong new national home reached the joint machinery Master’s electricity chair, the turnover increased by 3 times from October. Let the office, learn a lot of music songs, Brateck, 9AM, etc., and electric lifting tables, the turnover is 230% year-on-year.
A person who satisfying the Zextrack of Light Dining Demand is 3 times higher than the year, and the omelette and other high-strength pots and other high-strength pots have increased by more than 4 times, Carot, Carturmark and other new brands. Popular explosion. The turnover of the firewriters increased by 150% year-on-year. Can record drinking water with mobile phone, showing the new trend category of water temperature, the turnover increased by more than 5 times year-on-year, Huawei intelligent Hals smart thermal cup became a category star.
With the attention of sleep health, anti-mite and antibacterial, sleep Sleum-sleep, protective waist neck and other products have continued to rise, pineapple zebra, Wing Sleep, Jahvery, palm of the medical doctor, etc. Focus on new features, new materials The brand performance has been highlighted, and the sales volume increased by more than 5 times. The volume of aromatherapy candles that help soothing body and mind increased by 220% year-on-year, of which the new brand beast performance is particularly prominent.
The home life experience of the silver hair is also fully upgraded in Jingdong 11.11, bathroom safety handrail, sitting shower, wall-mounted shower seat, smart toilet, constant temperature shower, electric hot towel rack, wind-capped product turnover increased year-on-year increase 200 %. Intelligent induction lamps, smart alarms, smart bars, etc., intelligent home products designed for the elderly increased by 3 times year-on-year.
In addition, children’s environmentally-friendly solid wood, sitting posture correction learning table and chairs are popular with Bao Dafu, 10 minutes before the study of tables and chairs increased by 20 times year-on-year, of which 2 square meters, the boy’s transaction increased by 30 times; children’s bed 1 The hourly transaction amount increased by 300% year-on-year, and the best-based brand increased by 15 times year-on-year, and the Coke is 17 times year-on-year.
Warm winter equipment diversification
New heating tools plumbing
Earth is in the winter, high-quality quality warm winter products are welcome, grinding sleeve, wool, down is soaring, especially new heating tools, plumbing, the turnover is 4 times higher than the year.
Wool, duvet, silk was waited for warm winter by 320% year-on-year, of which Xia Zhen down is, Taihu Snow silk is, Fu Anna Ao Mao is excellent. A touch of shirts, the flanged pile set increased by more than 5 times, Mercury, Bosheng grinding sleeve, Mengjie, Mingdu flannel set broke out. The pillow is also welcoming the big outbreak, and the turnover increased by 3.5 times year-on-year, and the well-known ergonomic cushion brand Miqiao turnover is more than the store. It is sold in the daily sales. .
At home and abroad
New 即 即 款
During the period of 11.11, Jingdong home jointly developed new domestic and foreign big names, and all kinds of pointers that integrated into popular elements have won wide snepless, and many new products will be exploded. 10 minutes before opening the door, the face recognition of smart door locks increased by 5 times year-on-year, of which the dehman face recognition lock has increased by 200% year-on-year, and the Captain’s face recognition lock turnover increased by 25 times year-on-year. The amount of intelligent drying machine has increased by 6 times year-on-year. Mr. Bang, the black creation increased by 10 times year-on-year. Hao Miao opened 40 minutes before the opening of last year, the high-end lamps represented by Honeywell, New Spelli, and Moon, increased by nearly 10 times. At the same time, the new volume of international sanitary ware has increased by 4 times year-on-year. Kohler wall hanging the toilet Hyde Lipida is newly built; Jingdong and Panasonic joint C2M Panasonic smart toilet cover adopts imported chips, with ultra-thin appearance, humanity Conductive moving nozzles and SiAA certified antibacterial materials, and the transaction is the first. The international high-end computer Chair brand Steelcase turnover increased by 5 times the same day of 618.
The performance of home domestic goods is also the same, 10 minutes before the opening of the door, the turnover increased by 120% year-on-year, of which Jiu Mu, Wrigley, and Mercury’s spending volume increased by more than 150% year-on-year, and the source is half an hour, the turnover is all October. 20 times increase. The domestic water cup represents the rich turnover of more than 5 times, and the four-piece turnover of Luo Le Palace has increased by 3.5 times year-on-year. Mingdu British Museum Hello Kitty has a four-piece transaction amount year-on-year increased by 5 times year-on-year. The amount of sleeping towel has increased by more than 5 times year-on-year, and the small rice product turnover increased by 4 times. The domestic market has increased by 120% year-on-year, of which Jiu Mu, Wrigley, Hengjie, and Au turnover increased by more than 150% year-on-year. The national brand is looking forward to the anti-theft door has increased by 8 times year-on-year. The mahogany furniture is 550% year-on-year.
The turnover of Guowen has increased by 200% year-on-year, China National Museum, National Library, and British Museum has increased by 3 times year-on-year; decorative graphics volume increased by 200% year-on-year. The domestic product representative brand Zhu Bingren, copper master, Shang Shipang, Tan carpenter, a hundred years old brand brand Rongbaozhai, etc., lead the national tide of 11.11.
One-stop service is sought after
Consumption heat spreads to full channels
During Jingdong 11.11, service consumption was explosive growth, and the home high quality service of one-stop decoration experience was also highly praised. 10 minutes before opening the door, Jingdong home “province” marking product turnover increased by 230% year-on-year, the delivery to the old, 30-day price guarantee and 72 hours of speed change to become the most popular service item. Among them, support for demolished large-scale furniture building materials has increased by 260% year-on-year, and the 72-hour bathroom speed replacement service turnover increased by 3 times higher than the year-on-year, Jingdong home and Jingdong service + jointly created switch socket free demolition Through the switch matching gadget and free disassembly, consumers are more worry-free, and the service order turnover increases by 4 times year-on-year.
The home layout sinking the emerging market, in the self-built “Jingdong home” off-store, the depth penetrated home appliance store, Jingdong home, Jingdong digital store, Jingdong Mall, five-star electrical appliances and other channels. 10 minutes before the opening, the owner is single, the overall transaction amount of the whole channel under the home line increased by 270% year-on-year, the amount of Jingdong home self-construction store has exceeded 3 times the opening of the whole day last year, and the residential sales of home appliances has increased by 100% year-on-year. . The curtain is hot, and the store is hot, and the turnover increased by more than 6 times year-on-year.
In the next 11 days, Jingdong home will continue to join hands with well-known brands at home and abroad, to provide more new explosions and humanized services, and satisfy everyone’s love for a better life. Visiting the Beijing East 11.11 home venue, you can also enjoy a series of great value benefits for every 200 minus 30, large card, down to 50% off, thermal insulation cup, down, etc. Happy life to buy a better!
This article is from the financial network network