“It’s not difficult to do one thing well. It is difficult to focus on doing one thing for decades.”
Lin Congying, chairman of Jiu Muwang Co., Ltd., was in a letter to Jiu Mu’s partners a few days ago. Persevere and seek for this, let this responsible entrepreneur leads the world’s well -known industry for 31 years. According to statistics from the sales survey of large-scale retail enterprises in the country, Jiu Mu Wang Men’s Pants for 20 consecutive years (2000-2019) have the first comprehensive share of similar products in the similar product market.
Jiu Muwang Co., Ltd. Chairman Lin Congying
Men’s pants experts focus on men’s pants 31 years
31 years ago, Lin Congye, who changed during the good view, keenly discovered the huge prospects and potentials of the clothing industry. So in 1989, Lin Congxian’s only savings and 18,000 yuan borrowed from relatives, a total of 72,000 yuan. The funds were launched and founded the clothing factory in Ci Town, Jinjiang City. Just a few hundred square meters of rude factories, several second -hand edge -locking machines and beds, which could not stop Lin Congyue’s entrepreneurial pride. In 1992, Jinjiang Jiu Mu Wang Clothes Co., Ltd. was officially established.
Soon after the brand was founded, Lin Cong’s innovation enthusiasm highlighted the courage, and the exclusive cooperation of “Heavy Maha King”. From 1993 to 1995, more than 4 million sales were sold, which set a miracle for sales.
A successful entrepreneur must also inject the courage to strengthen the soul of the corporate soul. In 1997, Lin Congying put forward the goal of “aspirational in China”, put the category core into a professional segment, and in his leadership, in his leadership, in his leadership, and in his leadership leadership, in his leadership In the following, Jiu Mu Wang men’s clothing has successively won the honor such as “China Famous Brand Products”, becoming one of the leading brands of Chinese business and leisure men’s clothing. Jiu Mu Wang’s men’s pants have also become a frequent visitor in hundreds of millions of men’s wardrobes, and achieved a total of 100 million sales of men’s pants, which can be called a men’s pants expert.
The 31 -year -old entrepreneurial journey was down -to -earth, accumulating the core advantages of the six major kings of the Nine Shepherds, but Lin Cong’s creative passion did not retreat at all. Each creation is a dilapidated and new, which is the keyword to explore the road of transformation and upgrading.
Lin Congying believes that in the era of consumer sovereignty, we must always take the core of “consumers” as the core. The design improvement requires consumers to be visible. The quality upgrade requires consumers to touch it. Tailoring around consumers’ mental changes.
The industry model leads the world’s leader in China
Chinese private enterprises will not be absent from the global economic rhythm. In the context of economic globalization, corporate leaders must dare to be the first, and to find a new force for tackling.
In 2020, Lin Congying promoted the core strong reborn, and boldly enabled the French emerging designer Louis-Gabriel Nouch to hire him as the new creative director to simultaneously integrate the world’s best fabric suppliers to meet the value of all products, and from Italy. , Germany and Japan’s five international fabrics cooperate to sign with Zegna, Armani, Hugo Boss, Gucci, Burberry, CHANEL and other international big -name fabric suppliers. More diverse and tolerant, so that “the world’s leading men’s pants experts” deserve their name.
Lin Congying believes that whether it is going out or driving domestic demand, whether it is an internal cycle or an external cycle, the King of Nine Mules go all out. As a leading enterprise in the men’s pants industry, the Jiu Mu King has concerned about consumer trends and consumer needs in 31 years, and actively develops the domestic market; on the other hand, fully mobilize online and offline sales methods, and actively participate in “internal economic circulation” – – With the opportunity of national consumption upgrade, promote the upgrading of production end and continuously improve the standard of men’s pants industry.
At the same time, the emerging strategy is ready to go. The nine shepherds focusing on the main channel of men’s pants continue to expand their foreign markets, promote sales and brand cognition worldwide, create world -class quality, upgrade international vision, fully expand international loops, let China allow China The brand goes to the world.
Lin Congying also takes forging domestic goods and promoting domestic goods. He believes that the rise of the national people’s self -confidence will only excavate the cultural value of domestic goods with higher pursuit and stricter standards and the self -confidence of the national brands, and our national brands will continue to be surging and let “domestic goods” generate among consumers. Great penetration.
Contemporary entrepreneurs must have the awareness and responsibility of the main body, build a country, revitalize the economy, and give back to the society. Lin Congying has been enthusiastic about social welfare undertakings for many years, and has always adhered to the business philosophy of “pastoral people, shepherds,” and has continuously dedicated love to special groups, affected people and poor families for many years; Educational institutions provide donations; donations and materials for primary schools, middle schools, hopes, and elderly activity centers where the enterprise is located for a long time, and actively build bridges and roads for the area where the enterprise is located; the “Light -hearted wish” series of activities at the end of 2017, Visit and help poor children in Zhaojue County, Liangshan Prefecture, Sichuan Province and Guizhou Province, Guizhou Province.
Jiu Mu King won the honor of men’s pants experts in the world’s leading volume ① Just the first step. In the future, in the face of many uncertain challenges, Lin Congying will write new responsibilities, new layouts, new strategies, continuously cultivate, and continuously transform, accompanied by high high, accompanied by high high, accompanied by high high, accompanied by high high The core competitiveness of high -quality quality is enabled, leading Jiu Mu Wang to continue to focus on the main channel of men’s pants, focusing on the creation of its own brand, so that the brand image of Jiu Mu Wang is more deeply rooted in people’s hearts, and contributes to the world’s clothing brands to the world!
Lin Congying, Chairman of Jiu Muwang Co., Ltd., was interviewed
Interview Q & A
Xinhuanet: A letter you gave to employees two days ago exposed the Internet. After we read the enthusiastic text, what causes you to write such a letter?
Lin Congying: At the beginning of the year, the sudden new crown epidemic caused an unprecedented impact on the Chinese economy and even the world economy, and the Chinese clothing industry was also greatly affected in this epidemic. However, I always think that difficulties are temporary. At present, my country is in the period of supply -side structure reform, which is also a key strategic period for the transformation and development of the clothing industry. The clothing industry has huge rigid consumption needs. In the process of residents’ consumption upgrade, the clothing industry still maintains strong market potential. In this context, the future of the clothing industry is still promising. I always believe in the great power of China, the power of concentration, and the power of the brand. King Jiu Mu’s leading position today is derived from practicing such beliefs, because I believe it, so I see it.
Xinhuanet: Do you think that in the 31st journey, what did Jiu Mu Wang do it right? Looking at the world, Jiu Mu Wang surpassed many international clothing brands to become a global lead. What do you think is the root cause of King Jiwang’s king of king?
Lin Congying: I think it is focused. In the past 31 years, King Jiu Mu has focused on men’s pants, and has accumulated professional advantages in version, fabrics, and craftsmanship. It has more than 12 million human curve databases. Our accumulation of many years has unique production craftsmanship, strict fabric selection and quality While creating a pair of more slim -fitting and more comfortable men’s pants, the control standards have also promoted the continuous improvement of industry standards and national standards.
Xinhuanet: Why did Jiu Mu Wang choose men’s pants as a breakthrough in the brand and business?
Lin Congying: It can be said that Jiu Mu King can be a double -leading brand and product in the field of men’s pants, and it is inseparable from us for 31 years of hard work on this track. Over the years, Jiu Mu King has accumulated three major advantages of competition, cognition, and enterprise. First of all, the cumulative sales volume of Jiu Mu Wang’s men’s pants has accumulated a competitive advantage. Second, in the survey, 82%of members believe that the Jiu Mu King men’s pants are more professional, highlighting our cognitive advantages; In 31 years of pants, it has accumulated a good corporate advantage. These three advantages not only promoted the sustainable development of Jiuhuang in the field of men’s pants, but also strengthened my determination to deeply cultivate the field.
Xinhuanet: Just now you said that you want to create a more comfortable and more comfortable pants. We also learned that Jiu Mu King participated in the formulation of Chinese men’s pants. In the process, what experience can you share?
Lin Congying: It is simple to make a pair of pants. It can be cut and sewn the fabric, but it is not easy to make a pair of pants. Only one of the best companies in the men’s pants industry can be formulated for national and industry standards. As one of the makers of industry standards, King Jiu Mu has always been based on creating the best pants in the world. In the process of participating in the formulation of standards, we will share our hopes to make a pair of pants with a pair of pants to the industry. High -standard strict requirements are proposed in terms of color fastness, material, version, and craftsmanship. I believe that this standard will promote the progress of Chinese manufacturing and the progress of China’s creation.
Xinhuanet: Jiu Mu Wang faces the changing market demand and consumer aesthetics. Can you tell us what new demand changes have? What are the plans and measures of Jiu Mu King in product design and other?
Lin Congying: I think it is a new trend of consumption for men for men. Under this trend, Jiu Mu Wang continued to break through innovation in design: On the one hand, we signed a contract with the former Jeonian designer Louis-Gabriel NOUCHI as our new creative director. Young mainstream consumers; on the other hand, with the “global sales of men’s pants experts” sales market position, Jiu Mu Wang also has the opportunity to cooperate with better fabric suppliers, such as joining the Toyama Co., Ltd. , GUCCI, Burberry, Chanel and other five internationally renowned fabric vendors cooperated with big international big names to further improve our product quality with the world’s first -class supply chain and endorse our global sales leading men’s pants expert status.
Xinhuanet: In the context of dual cycles, Chinese clothing is facing two tasks. On the one hand, it is to go out, on the other hand, to drive domestic demand. What are the considerations of Jiu Mu King as men’s pants?
Lin Congying: Whether going out or driving domestic demand, whether it is inner cycle or external cycle, the King of Nine Mules go all out. As a leading company in the men’s pants industry, on the one hand, Jiu Muquan Company has been closely related to the changes in consumer trends and consumer needs on the one hand, and actively develops the domestic market; on the other hand, fully mobilize the means of online and offline sales, and actively invest in the “economy economy “Internal circulation” — With the opportunity of national consumption upgrades, promote the upgrading of production terminals and continuously improve the standard of men’s pants industry.
At the same time, King Jiu Mu continued to expand foreign markets. Considering the influence of Chinese brands on neighboring countries and the common versions of Asians, we are also actively deploying the South Asian and Southeast Asian markets. For example, the way to prepare through overseas investment or joint ventures, it will open their own store sales in Japan, Singapore and other countries to sell their own sales. And joint venture brand. Through continuous exploration, sales and brand awareness are promoted worldwide, creating world -class quality, upgrading international vision, fully expanded international loops, and allowed Chinese brands to go to the world.
Xinhuanet: As the leader of an enterprise, how can you lead employees to actively take measures? What problems do you overcome the re -production and re -production? We are now “the leader of men’s pants in the world”. Under this achievement, what other measures will we lead to further companies in the future?
Lin Congying: Many people commented that this year is the “trough” and “cold winter” of the clothing industry in the world. In such a very time, the King of Nine Shepherds struggled — under the pressure of the epidemic, he adhered to the ingenuity, no one person, a non -large -scale reduction of production, emergency support for masks, donations and donations, and supporting the anti -epidemic situation across the country. At the same time, under the accumulation of many years of operation, King Jiu Mu has created a professional service management team. It is hoped that this conference event is the opportunity, and Jiu Mu King can take advantage of its existing advantages to strive for greater breakthroughs. As a global sales leading men’s pants expert, strengthen the centripetal force and cohesion of enterprises, open up a broad international market, and jointly promote the Chinese national clothing industry. Development and growth, create a new situation of booming, and promote the industry’s overall faster and better development.
Xinhuanet: DJI and Huawei in China are highly respected in the international market. We Jiuhuang, as a “leader of men’s pants in the world”, also stood on the world stage on the world’s stage. What major results? What role does these achievements play a role in the healthy development of enterprises?
Lin Congying: In recent years, Jiu Mu Wang has focused on men’s pants, continued to break through himself, and continuously upgrade his product technology. We have accumulated 12 million human data, formulated 23000 stitches, 108 procedures, 30 -bit ironing, 24 artificial inspection and other industry -leading product standards. The core advantages of 4 times high bomb fabrics with ordinary fabrics. Not only that, Jiu Mu King cooperated with five well -known fabric vendors from Italy, Germany, and Japan to sign with Zegna, Armani, Hugo Boss, GIVENCHY, Gucci, Burberry, and Chanel. Competitiveness. The so -called “self -ordered to stand up, and to reach people”, adhering to the accumulation of 31 years, we are more confident in the turbulence, realizing breakouts, driving the development of the ethnic industry, and speaking for national brands.
Xinhuanet: Jiu Mu King has become a “leader of men’s pants in the world”. In terms of brand influence, what is your next goal in terms of brand influence?
Lin Congying: I always think that the sales market status of “global sales of men’s pants” is only a stop at our long journey. In the future, Jiu Mu King will adhere to the ingenuity, from the version to the fabric, from the process to the design, with higher quality standards, stronger scientific and technological research and development investment, faster supply chain response speed, broader international resource cooperation upgrade, and then upgrade and upgrade. Evolution, and at this moment, has released a new advertising blockbuster in 100 cities across the country. It has reached the mainstream population for 300 million people to activate brand cognition. All of this deserves our efforts of 100 times, not only to live up to the reputation of “men’s pants experts”, but also to the long -term trust and expectations of partners, and respond to the desire of the Chinese people for a better life. Our goal is still focused on making pants, with the mission of “creating the best pants in the world” as the mission of the new period, and spare no effort to achieve the vision of Jiuhuang’s “leading Chinese men’s pants and leading global sales”, so that the world can hear the voice of Chinese brands.
Xinhuanet: Jiu Mu King has achieved very dazzling brilliant achievements. So in the face of the future, what do you think is the most challenging thing that companies face?
Lin Congying: In the future, in the face of many uncertain challenges, Jiu Mu will continue to focus on the main channel of men’s pants, focus on the creation of their own brand, and make the brand image of Jiu Mu Wang more popular.In the next ten, twenty or even longer futures, the King of Nine Shepherds will firmly practice the “ingenuity”, casting internal skills, concentrate on development, and make every effort to make Jiuhuang into a century -old brand.
① Jiu Mu Wang was awarded the “Global Sales Leading-Covering 210 countries/regions” statement issued by the professional data research institution Ou Rui Information Consultation (Shanghai) Co., Ltd.