In 2021, the development prospects of China’s toaster industry, domestic demand growth and export development

First, toaster (Toast) Industry Overview

Toaster is also known as a toast, a small kitchen appliance dedicated to re-bakeing the slices, you can bake the original taste is baked to both sides, not only look better, there will be rich Smell, appetite. At present, there is a low penetration rate in my country, and most people cannot be fully accepted for this kind of food from abroad, and the market space is huge. With the improvement of the living standards of our people, the gradual deepening of life refining is gradually developed.

2021年中国烤面包机行业发展前景,内需增长和外销发展同时助力

The upper reaches of the toast machine mainly is the appearance and internal structure of PC plastics, aluminum alloys and stainless steel, plus motor, circuit board, etc. The power unit, which form a complete toaster equipment. The middle reachabitation bread machine can be divided into ordinary, semi-automatic type and fully automated, and the price rises in turn. The downstream is mainly a variety of sales terminals, including online e-commerce platforms, business super, convenience stores and vending machines.

Toaster Industry Chain

Source: Huawei Institute of Economics

The upstream PC material production is sufficient, promoting the steady development of my country’s toaster. According to relevant data, my country’s PC production has grown in 2014, yield is 960,000 tons in 2019, an increase of 31.5% year-on-year, with further development of the market, increased PC capacity and starting rate, and steadily in my country’s toast The development provides a solid foundation. In the future, with the level of the “foreign breakfast” accepted gradually, the industry will usher in high-speed development.

Source: public information finishing

Second, toaster (toast) internal sales

my country’s production toaster is mainly used for exports, and domestic sales are relatively small. Affected by traditional Chinese food habits, the bread episode of the toaster roasting will be hard, and even if it is better before roasting, the current national people still stay in the inherent impression of the bread, still staying on “Soft”, for hard bread, etc. high. At present, the toaster can be said to be one of the small household appliances in China’s family, and the market space has great development room. As far as the status quo of domestic small household appliances, the bears are relatively high in small household appliances such as domestic toast. According to the data: Ambruary 2020 China Amoy platform toaster sales market accounts for the top two, which is a domestic enterprise, with the highest than 36.5%, and the second is Dongling, accounting for 14.7%.

2021年中国烤面包机行业发展前景,内需增长和外销发展同时助力

As the creative small household electricity leader in my country, the small household appliances, such as the creative small household appliances, such as the toaster yogurt machine, in the business situation, the overall business situation of the small bear appliances is good, the gross profit margin is more than 30%, the net interest rate is also At about 10%, it is a tendency to gradually increase since 2018. With the continued development of the industry leading enterprises, more opportunities for the development of the industry will drive the overall development of the industry.

Related Report: The “2021-2026 China’s Toaster Market Competitive Strategy and Industrial Investment Potential Forecast Report” issued by Huasheng Industry Research Institute;

Third, toaster (Toast) Export Status

Compare domestic demand, the foreign market is huge. my country’s production toaster is mainly used for exports, and the total imports are small. According to customs data, in 2020, the export of my country’s film-style toaster has risen against the trend, $ 563 million, an increase of 11.3% over 2019. The export amount of $ 241 million in June 2021 was 241 million. In contrast, the export development of the toaster is steadily increased.

2021年中国烤面包机行业发展前景,内需增长和外销发展同时助力

Source: Customs General Administration, Huasheng Industrial Research Institute

2021年中国烤面包机行业发展前景,内需增长和外销发展同时助力

In terms of export areas, my country’s film bread machine export is mainly in Europe and America. Different living habits, breakfast in Europe and the United States is bread, milk, etc., which is wide and demanded. According to the Directive Data Data Among them, the highest US US is 32.2%, and Yingde accounts for 13.7% and 7% respectively. As a global manufacturing big country, China is in contrast, and the export conditions of toasting the breaders are good.

Fourth, toaster (toaster) prospect analysis

With the continuous development of the toast machine industry, future technology will improve the continuous development of the use experience, mainly including the improvement function. At present, the mainstream toaster has only a single toast function, the mode is single, the selection is small, the future can Increase more features, it will be more suitable for home use. In addition to functionality, the appearance is also one of the important reasons for people choose to purchase, and the future may break through the traditional form, no longer a single hue or a main requirement.

2021年中国烤面包机行业发展前景,内需增长和外销发展同时助力

In terms of development trends, as China’s urbanization rate has gradually rising, the economic level is increasing, the domestic breakfast is “west”, and domestic demand rises. At the same time, the export status will also be further expanded with the development of foreign markets, and domestic demand is also boosted, and my country’s toaster has broad prospects.

Development trend of toast machine

2021年中国烤面包机行业发展前景,内需增长和外销发展同时助力

Huashang Information Network is located in Huashen Industrial Research Institute, focusing on Greater China’s industrial economic intelligence and research, the main products and services, including traditional and emerging industries, business plan, feasibility research, market research, special report, Custom report, etc. Covering cultural sports, logistics tourism, healthy, biomedicine, energy chemical, equipment manufacturing, automotive electronics, agriculture and forestry, animal husbandry, etc., also studying smart city, intelligent life, intelligence manufacturing, new energy, new materials, new consumption, new Edition fields such as finance, artificial intelligence, “Internet +”.

Source: Huawei Institute of Economics

Source: public information finishing

2021年中国烤面包机行业发展前景,内需增长和外销发展同时助力

Source: public information finishing

Source: Customs General Administration, Huasheng Industrial Research Institute

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